Back when I was a first years in art school, we had a course in typography. We got to experiment with using letters and their shapes. During the course I noticed that I had particulair fondness for using letters in a different kind of way. The most interesting thing to me was to ‘integrate’ the letters into the picture or background and not to simply stick a font on top of an image ( I love graphic design! So no disrespect). So I was always experimenting with arranging letters I had cut out of paper/made out of clay/wrote in the sand/whatever and photographing them. Today I was talking to my graphic designer cousin about the kind of styles in graphic design we liked. And than she told me the name for my favorite one: tactile. I never even knew the name! She also told me that is hadn’t been around that long either. So when I was experimenting with it about 10 years ago, no wonder I didn’t know the name of this style, It didn’t have a name yet!
So here’s Tactile:
Owen Gildersleeve via lukelukeluke.com |Dan Tobin Smith |Paul-Emile Raymond
And if you like it as much as I do, you might wanna get this book by Pixel Garten, they really know their stuff!